Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Ecole Superieure de Commerce de Montpellier (International Marketing Department), language: English, abstract: Inhaltsangabe: Abstract: Since the 1990s Integrated Marketing Communications (IMC) has particularly influenced both the theory and practice of communication management. The complex and evolving shift from the nineteenth century product' centred approach to that of the twentieth century customer' and twenty-first century...