First of all, this book is not intended to be an inspirational, "You Can Do It " book. There are plenty of those available and this isn't one of them.

This book, written by a former multi-unit owner of the most popular sandwich franchise in the world, provides a "behind the scenes" look at the reality of owning a franchise, and what it takes to succeed.

This is what you need to know: becoming a franchisee can be as dangerous as it is rewarding and can lead to financial devastation, especially for the unwary.

When you pay attention to the secrets and suggested actions contained in...