When it comes to influencing human behavior, it's hard to beat the expertise of a practiced salesman. Backed by more than twenty years of sales and management experience, author Pete Thomsen believes that having a positive and constructive influence over others can be beneficial to your life and theirs-whether in the classroom, at a work meeting, or at home.

The key can be found in a collection of human-action models, tried-and-true behavioral methods that Thomsen has used repeatedly over the years and taught to his teammates with great success. Throughout this easy-to-digest text,...