The Fuzzy Front End- The point where the organization formulates a concept of the product to be developed and decides whether or not to invest resources in the further development of an idea." I am writing this to and for all wanting to grow their business. Growth through new products, especially new to the world products, is the best growth that you can and must do. It is also the most fun. Your customer, however, must buy. Having been there and done that many times, I have a very pragmatic perspective on what will work. I am going to tell you, in solid terms, what will get you where you...
The Fuzzy Front End- The point where the organization formulates a concept of the product to be developed and decides whether or not to invest resourc...