A subject of public concern can be presented in diverse ways and the difference in presentation shape opinion towards the issue. As inflation is important economic issue, media is interested on how the issue has to be presented. The public also relay on media's information either from newspaper or broadcast platforms. Media is thus responsible to inform the public about relevant and necessary information including economic issues. This work attempted to find out how print media in Ethiopia framed inflation during its peak ever experienced in the country. As a result of inclusion, emphasis and...