Jay Conrad and Jeannie Levinson, creators of the term Guerrilla Entrepreneur, describe them as men and women who think outside-the-box. In their words: He's embraced new ways of thinking, new ways of working, new ways of living. He well knows that he's left behind an age characterized by a worship of profits, a surfeit of working hours, and a neglect of family and self. (... "he" refers equally to male and female genders here.) Following their definition of the Guerrilla Entrepreneur, it is notable that the twenty-first century provides an atmosphere, culture and technology in which they can...

The hard part just got easy.

You know how to sell--that's your job, after all--but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls "Contact Campaigns." Including presidents, a prime minister, celebrities, countless CEOs, and even the...