The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from...

When FTSE 100 CEO's were polled and asked the question, ""Are your sales people calling on the right customers, at the right time, with the right offer?"" 99.3% responded, ""I don't know."" Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing...

I am encouraged to see healthcare leaders looking beyond the ways they have always done things in the past to implementing innovative solutions such as Lean to curb the industry's skyrocketing costs, poor quality, nursing shortages and employee dissatisfaction; all symptoms of deeper problems inherent in the system itself. Today's forward looking healthcare providers have realized the financial and moral imperatives for improving quality and safety and eliminating waste as strategies for responding to their pressing challenges. Lean Healthcare (adapted from the Toyota Production System) is...

5s is an integral part of the Lean Healthcare process which promotes "A Place for Everything and Everything is in its Place." When 5s is performed as the first step of a Lean Healthcare effort, processes become more visible and identified "waste" is cleaned out. While change is often perceived with a sense of apprehension, participants in the 5s program begin to taste change as something that can be positive and even fun, paving the way for a true Lean Healthcare transformation. 5s clearly communicates that management is willing to allow the employees to be involved in the process of change....

The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and non-profit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. The key problem identified in business is that many companies tended to manage their businesses based solely on financial measures. While that may have worked well in the past, the pace of business in today's world requires more comprehensive...

Lean Accounting supports the principle of eliminating waste and streamlining the business processes to create maximum value. So lean management accounting metrics is all about breaking away from traditional cost accounting cost objects like product or job and is driven by a new cost object 'Value Stream'. As part of lean accounting exercise, we define the scope of value stream cost object and map the business process activities to this cost object. Lean accounting helps organisations going through lean transformation to develop their management accounting systems to support the lean...

Six Sigma Healthcare is a quality improvement methodology that also improves patient and stakeholder satisfaction. Six Sigma Healthcare delivery means helping improve patient outcomes while driving down the cost of patient care. Doing so empowers healthcare providers to become more productive. Now, more than ever, the healthcare industry needs to embrace the economic value proposition of improving productivity. Healthcare sector can learn a good deal from industries that are working toward the Six Sigma goal. Let's try it in healthcare and see how close we can get.

This book focuses on the new frontier of applying the Six Sigma discipline to an integrated, enterprise-wide strategy to create measurable capabilities in sustaining top-line growth. This book can be read on two different levels. First, it introduces marketing managers and executives to Six Sigma (at a high level) and suggests a unique approach to applying its concepts to marketing. Second, for those familiar with Six Sigma, this book suggests a unique, flexible combination of tools and techniques tailored for marketing. Regardless of which audience you may find yourself in, we trust that...

New Zealand continues to lead the rankings for the Ease of Doing Business and for Starting a Business respectively. New Zealand has an open-market economy, a stable political system, and has been recognized as one of the world's least-corrupt countries. This allows businesses to operate with confidence in New Zealand. Exporters to New Zealand should be prepared to adapt their business model to suit the nation's small population and geographic isolation. New Zealand consists of several islands. The North Island and South Island, and a number of smaller islands with the capital and Government...

Chapter 1: What Is 5S? Chapter 2: What Is Lean Manufacturing? Chapter 3: Lean Manufacturing Principles Chapter 4: Lean Manufacturing Processes Chapter 5: The Five Principles Of Lean Manufacturing Chapter 6: The Theory Of Constraints And Lean Manufacturing Chapter 7: Learning The Basics Of Lean Manufacturing And Processing Chapter 8: When Is Organizational Change Required By Lean Manufacturing? Chapter 9: When Is A Change In Management Required In Lean Manufacturing? Chapter 10: Lean Manufacturing Ergonomics Chapter 11: Lean Manufacturing In The Uk Chapter 12: Move Ahead The Corporate Ladder...