Dannaya rabota posvyashchena issledovaniyu roli otsenochnykh sredstv angliyskogo yazyka v formirovanii imidzha angloyazychnykh politikov. Takzhe rassmatrivayutsya i klassifitsiruyutsya negativno markirovannye otsenochnye edinitsy kak sredstvo peyorizatsii imidzha politicheskikh konkurentov. Otdel'no issleduyutsya politicheskie antroponimy. V ramkakh gendernogo podkhoda izuchaetsya politicheskiy imidzh kak muzhchin, tak i zhenshchin-politicheskikh liderov britantsev i predstaviteley SShA.