Now a days human beings are becoming more conscious about their food habits.Due to excessive knowledge media they does the small research before consuming any product.This change creates a challenge among the manufactures of processed food industry.In this book we are trying to explain how a customer selects to buy a particular food product compare to other.Brand building is one of the ways to influence customers for repeat purchase with satisfaction.Significance of this book tells that how branding influence customers purchase decision making and how the manufactures to build the brand value...

This book will highlight the emerging trends in the growth of production,utilization and financial performance of Indian cement Industries.The findings of this research would help the policy makers in steering the industry towards its growth and prospects.In case ,if any deviation is Observed between the progress of the industry as a whole and the case firm,in particular it would suggest the required action.These established standards would help the companies access themselves and match their performance with those standards for expediting their progress