This book takes a practical and revealing look at innovation and entrepreneurship by asking a wide sample of proven global entrepreneurs 'how they did it'. There are always critics who claim that such an approach is too subjective, the findings cannot be generalized across the greater population, or there may be issues of validity and reliability. In response to such arguments I can only shrug and point in the direction of authors such as Robert Yin (2003) and David de Vaus (2002) who have written eloquently on this topic. Stephen Jay Gould (1989), once made the following observation, 'the...