Business has just two functions: marketing and innovation. The new book Possible informs you about the "spirit of innovation" and gives you an intuitive feel for it using quotes and anecdotes from business legends like Thomas Watson (IBM), Sam Walton (Walmart), and Henry Ford. It stays interesting and informative by quoting a spectrum of famous people including Niccolo Machiavelli, Abraham Lincoln, and Thomas Edison. Possible uses a breezy fast style, unabashedly entertaining, and briefly covering every aspect of the entire subject of innovation, allowing the reader to quickly re-read about...