"What's your Legend? If you don't know, you don't have one. Not having a legend means you'll be forgotten. And with international and internet competition, being forgotten is death." - Tom Schaff Language, stories, culture, tradition and self-worth are inextricably connected. There are universal themes of culture and bravery in the face of adversity that can be learned from the actions taken by modern heroes of the business world. By learning the simple formula of legend, entrepreneurs are empowered to maximize their own legendary elements to dominate the marketplace. Renowned historian and...