Pursuing a PhD degree is a challenging process. PhD students can sometimes feel overwhelmed with the process. Professor Alex Duffy, currently the Head of Department of Design Manufacture and Engineering Management, who has successfully supervised more than 16 PhD graduates, clearly understand this situation. This paper is written with the aim to provide a guideline for his students, in order to assist them accomplish their journey successfully, by collecting the main concept he normally educates his learners when pursuing the degree. This paper represents Professor Alex Duffy's supervision...