This practical text guides tourism planning and development efforts from within cultures-addressing regional linkages, the tourism plan, visitor surveys, marketing, cultural centers and museums, job creation, and enterprise development, as well as evaluation of sustainability. A new paradigm for a value-based approach is discussed with examples throughout the book. Planning processes illustrate ways of integrating culture into sustainable tourism development and case studies at the end of each chapter identify community-based success factors. Lists for further reading are presented at the end...