When seventeen-year-old James Smith writes a list called 'The Five Rules of Not Caring', intended as a joke with his best friend, he soon starts to develop an obsession with redheaded girls. After jokingly naming this desire 'Compulsive Ginger Obsession', James begins to carelessly use redheaded women of all ages, regardless of who is hurt in the process. His life's philosophy comes down to the list; it's all harmless fun. But there comes a time when every action must have a consequence. So when James' careless ways result in a series of terrible events, will he save the ones he loves or only...