Too many nonprofit, human services, and social work organizations have reports that are boring. The goal of this report is to help you write an original, expressive, and downright riveting story about your organization. A riveting report will be read, remembered and responded to, with greater involvement and donations. But why? The truth is that stories sell Advertisers spend billions of dollars on their "brand" - essentially, a story about how their product makes you feel. Lexus inspires luxury and elegance. Apple recalls youth and tech savvy living. Dove Chocolates make us feel like we...

Congratulations on your purchase of this guidebook to your organization's future. Welcome to a future where your colleagues, your board, and your organization itself approach each day as an opportunity to get better, to improve, and to learn This book, while short and easy to understand, will be your step-by-step companion on an exciting journey to becoming a learning organization. In these pages, you will find information on five locks that prevent progress in many organizations. These locks keep you, your staff and your organization from maximizing your potential. Perhaps you recognize...