Marketing and politics theories have evolved in reciprocal response to all-out development in their sects and other disciplines. Through this book, I endeavour to shed some light on the utilisation of political and marketing concepts and applications, by terrorist and tyrannical regimes, for ill. The first objective is to conceptualise zealous Islamists' transformation to loyal jihadists through an intensive crossfertilisation of theories and application from the fields of politics, psychology, and marketing. I also present netizens' activism and challenges to two theories of shared thoughts...