Master's Thesis from the year 2013 in the subject Communications - Journalism, Journalism Professions, grade: Distinction, Swansea University, course: Erasmus Mundus M.A. in Journalism, Media and Globalization (War and Conflict), language: English, abstract: Since the 1970s, commercial pressures on news media organizations have increased and as a result, television news networks have started to adapt marketing and product differentiation strategies from the Hollywood movie industry. So today, even the war and conflict coverage of 24-hour news networks is subject to heavy promotion and part of...

Today even the war and conflict coverage of 24-hour news networks is subject to heavy promotion and part of the networks' advertising and branding campaigns. These commercial aspects of news production, however, seem to oppose concepts of journalistic quality. This study analyses claims of journalistic quality and 'high concept' in conflict coverage promotion spots and how they are linked to better understand the ideological complexes of CNN International and Al Jazeera English. The findings show an equal number of quality and 'high concept' claims with differences in the nature of the claims...