New products are important for competing in today's markets. Innovation is a major success factor for any organization. It distinctively provides companies with vitality and differentiation. This research laid out the findings prior academic studies towards innovation, novel fast moving consumer goods (FMCG), and consumers' adoption process. Subsequently, this study measured the impact of various hedonic, rational, and influential components on consumers' attitude formation and adoption intention towards innovative FMCG in Egypt. Quantitative research was conducted with a descriptive purpose...
New products are important for competing in today's markets. Innovation is a major success factor for any organization. It distinctively provides comp...
Sex sells, but should it? This is one of the great myths of Ethical Advertising. As it has been a major phenomenon over the past few decades. This work presents a qualitative study regarding the consumers perspective of what is ethical and what is not in TV advertising within the Egyptian context. The purpose of this study is to determine how consumers judge a TV ads' ethical nature and what criteria their judgments are based on. The study will also look at how they respond to the different unethical practices of TV advertising and how Egyptian consumer perceive and respond to each of them.
Sex sells, but should it? This is one of the great myths of Ethical Advertising. As it has been a major phenomenon over the past few decades. This wor...