Just like any other business, Major League Baseball (MLB) seeks to continually increase brand awareness and brand value. Maintaining high consumer demand for its product is an important element of this business strategy.It is the unique relationship that MLB has with Minor League Baseball (MiLB) and more precisely, the fact that the fan base for MLB and MiLB are very similar that allows the MLB brand to reach outside of the major leagues, into the minor leagues, and into the way the minor league game is structured and played. Major League teams provide each of their Minor League affiliates...
Just like any other business, Major League Baseball (MLB) seeks to continually increase brand awareness and brand value. Maintaining high consumer dem...
Using economic tools that coaches and executives will understand, this study analyzes the symbiotic relationship between America's minor and major baseball leagues, quantifying the minors' vital contribution to the success of their high-profile cousins.
Using economic tools that coaches and executives will understand, this study analyzes the symbiotic relationship between America's minor and major bas...
