This book considers project evaluation in a particular context, namely New Service Development (NSD) projects. The book aims at understanding the purposes, the process of evaluating NSD projects and pointing out specific criteria during the evaluation of NSD projects. Our study reveals a list of eight important criteria of evaluation. This consists of 3 financial criteria: (1)profitability, (2)production cost, (3)return on investment; and five non-financial criteria: (4)strategicfit, (5)marketing criteria, (6)corporatesocial responsibilities, (7)information quality, and(8)facilitating...