The International College of Automotive (ICAM) is owned by HICOM University College Sdn Bhd (HUCSB), a wholly owned subsidiary of DRB-HICOM Berhad. ICAM was officially established on the 2nd of April 2010, upon receiving approval from The Ministry of Higher Education.As the largest fully integrated automotive corporation in the country, DRB-HICOM is involved in every link of the automotive supply chain from the manufacture of automotive components and assembly to distribution, after-sales support and vehicle inspection.ICAM serves two major roles, acting as a private college that produces a...
The International College of Automotive (ICAM) is owned by HICOM University College Sdn Bhd (HUCSB), a wholly owned subsidiary of DRB-HICOM Berhad. IC...
Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. Newspapers were failing because of the availability of free news content in digital form and on social sites. Social media can be very effective for a small organization with a limited budget because it is cost effective, reaching many people over various channels for less cost. Social media play an important role in outreach efforts to...
Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the p...
