This book examines the export marketing of T-shirts in one of the major garment export centres in India, namely, Tirupur (Tamil Nadu). It is a well-acknowledged fact that the knit-wear industry in India accounts for the major share of the countrys total textile exports. Also, from the international perspective, the Indian knitwear products are now being sold to almost every country in the world. The Indian knitting industry has been able to win all the sophisticated world markets including the European Union, America, Canada and Japan. It is in this connection, the book examines the problems,...