In times of global competition, banks, as service organizations, must search a manner not only to reach new clients, but also to maintain the existing ones. The specificity of financial services and their elasticity is hard to realize from the unique market of bank products. Clients, in this situation, have the choice of a full palette of similar services. They probably choose the best way for themselves. This work presents a review of available literature which is used to meet the objectives of the reported research. It is structured as follows: a familiarisation of the main features...

In the modern world, companies have to find numerous new ways to develop. Development, however, is often interconnected with investments. Then, the question appears - what is the best solution to allow a company finance them? A wide variety of possibilities, such as business angels, taking a loan or liquidation of assets can be considered. In this book, another source of funding is presented and profoundly analysed - Initial Public Offering (IPO). This very book, though initially a report, came to existence as a result of research conducted by a group of students, supervised by their...