This book is directed toward improving all types of writing, including commercial and business writing. Much of today's writing is not keeping pace with other developments in communication - and publication sales have suffered. As this book observes, we are living in a fast-paced world while reading remains a slow-paced activity. But much of today's writing makes reading slower and more difficult than necessary. The time that people spend reading - especially non-fiction - continues to decline as more and more readers turn to various electronic instruments for entertainment and information....