Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers...
Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to co...
