Acceptance of Web- Based marketing information system has remained a topic of interest for the last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged and they have been applied in different contexts to investigate new insights into the acceptance behaviour at individual and organisational levels. The purpose of the research was to determine whether a relationship exists between satisfaction, security, performance and acceptance of internet- based marketing information systems among microfinance institutions (MFIs) in...