The purpose of this study is to investigate the impact of creating a mobile friendly and optimized website. Understand how the mobile optimized website drives greater levels of adoption, usage, accessibility and conversion for business and personal purposes. The advent of mobile integration as a wide spread standard, and the application evolution has created another example of how the demand and consumption of technology is driving the growth of this sector. Audiences that consume the mobile web are forcing organizations and companies of every kind to adopt mobility as the future for...