Internal equity in customer relationship management is often overlooked by companies in Burkina Faso, something that causes a lost in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina enterprises especially in the present context of globalization, where values of fair trade are promoted and where competition is fierce. This research shows the contribution that fair business practices not only bring in term of companies' economic development, but also to the eradication of poverty. To highlight the impact of internal equity on the...
Internal equity in customer relationship management is often overlooked by companies in Burkina Faso, something that causes a lost in term of profitab...
The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies' performance in developing countries. Data collection was performed with a questionnaire addressed...
The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of...
