Diploma Thesis from the year 2007 in the subject Business economics - Trade and Distribution, grade: 1,3, Leipzig Graduate School of Management, 79 entries in the bibliography, language: English, abstract: Today's business environment is changing rapidly, with product variety increasing and the customization of products growing. Companies have to react to these developments by adopting strategies which allow a closer reaction to customers' individual needs as well as an increasing operational efficiency in internal processes. Mass customization is a concept that meets this challenge with...