This book focuses on the analysis and assessment of competitiveness within the Uruguayan broiler industry in a MERCOSUR context. Porter's (1990) 'national diamond' was selected as the appropriate framework for analysis. This research reveals that the unique characteristics of the Uruguayan broiler industry are successfully accommodated within the selected framework. However, some modifications of the model are required to fully explain the progress of this industry. This study opted for an industry-level case study research strategy that is operationalized through in-depth personal interviews...