Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public Relations ist eine zentrale Chance im Marketing-Mix fur OTC-Arzneimittel. Zunehmend kritische Patienten konnen so von den Vorteilen rezeptfreier Arzneimittel nachhaltig uberzeugt werden und Meinungsfuhrerschaften in einer zunehmend online dominierten Medienbranche aufgebaut und gesteuert werden. Diese Masterarbeit uberpruft anhand von Leitfadeninterviewa mit Experten der Pharmabranche die Chancen...
Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry U...
Project Report from the year 2013 in the subject Business economics - Personnel and Organisation, grade: 1,0, University of Cooperative Education Stuttgart; Horb, language: English, abstract: Abstract This paper explores the practicable establishment of local Communities of Practice (CoP) on a virtual level to foster the augmentation of knowledge, sharing of practice and employee development. Communities of Practice have been identified as important sites of learning through creating and sharing knowledge within its social structures. The thesis examines how learning develops in this context...
Project Report from the year 2013 in the subject Business economics - Personnel and Organisation, grade: 1,0, University of Cooperative Education Stut...
