2013 Reprint of 1938 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Harold Lasswell (1902-1978) was a prominent scholar in the area of propaganda research. He focused on conducting both quantitative and qualitative analyses of propaganda, understanding the content of propaganda, and discovering the effect of propaganda on the mass audience. Lasswell is credited with creating the mass communication procedure of content analysis. Lasswell maintained that a content analysis should take into account the frequency with which certain symbols...
2013 Reprint of 1938 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Harold Lasswell (1902-1978) wa...
2016 Reprint of 1930 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. First published in 1930, this classic study of personality types remains vital for the understanding of contemporary public figures. Lasswell's pioneering application of the concepts of clinical psychology to the understanding of powerbrokers in politics, business, and even the church offers insights into the careers of leaders as diverse as Adolf Hitler and, arguably to more recent figures such as Richard Nixon, Donald Trump and the...
2016 Reprint of 1930 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. First published...
