You know how important it is to communicate effectively in business so as to achieve the results you want. You know what you want to say. The challenge is how to say it. This book shows you. It is a practical tool that gives you the words you need. Although the author focuses mostly on the written word, you will also find example conversations and telephone calls. Ric Willmot shows you how to strike up a business relationship, maintain it, identify those relationships worth pursuing, and let go of the rest. Those who have experienced Ric first hand will jump at the chance to have his wisdom...

Effective marketing tactics and strategies for professional service providers

If you own and operate your own professional services firm--in accounting, finance, law, or another field--you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms--no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need...