Companies exhibit at conferences for a variety of reasons.
Some look at the process as an expense as they seek to protect their market share.
Others approach exhibiting as an investment in their business. Those are the companies that build and maintain real relationships during and after the event.
It is essential to set measurable objectives in advance of the conference, so you can determine the ROI on your investment. Just showing up, setting up a booth, and waiting for the magic to happen is not going to cut it.
Over the ten years that we've run...
Companies exhibit at conferences for a variety of reasons.
Some look at the process as an expense as they seek to protect their ma...
