The Performativity of Value: On the Citability of Cultural Commodities addresses the increased commodification of language in the U.S. cultural economy. The marketing of cultural commodities in formats such as websites, videos, movies, books, online games, or television episodes--as distributed across a wide range of technological devices--means that language is moving across situational contexts to an unprecedented degree. Just as authors quote or paraphrase sources in the construction of a text, subjects "cite" the commodified words, images, and works of others as they construct their...