Research Paper from the year 2013 in the subject Tourism, Lucerne University of Applied Sciences and Arts (School of Business), course: Applied Research Project, language: English, abstract: It is considered that hotels with a generic offer suffer from reduced demand. One possible solution to improve the performance is a thematic specialization that provides added value for specific niches and target groups. The focus of this paper is to analyse the bike tourism market of the greater Alpine region as well as other countries were bike tourism is consider to be developed, as USA, Canada,...