Inhaltsangabe: Abstract: „Sawasdee Khrap" - welcome to the kingdom of Thailand. A number of valid characterizations such as „The Land of Smiles," „The Land of Temples and Pagodas" and „Tropical Vacation Paradise" describe Thailand at its best. In addition to these picturesque synonyms, the kingdom gained international recognition through its growing travel and hospitality industry. In 2001 Thailand once again booked the top spot as most preferred tourist destination in South East Asia as well as runner-up position in all of Asia, second only to China. When Muslim...