In his recent book, Selling With Authority, Greg Parham seeks to distill the essence of what makes a salesperson successful. Whether you are selling a product, a service or even an idea to friends or family, we are all salespeople. Selling With Authority provides a framework to effectively transition from pitching an idea to building credibility and making recommendations. Greg Parham's Selling With Authority is a quick reference guide and is intended to be used again and again to reinforce the lessons included within. Drawing on his extensive sales experience across multiple industries,...