Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don't have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, it's about "Finding Brand." The brand book is the quintessential guidebook that will help a business create alignment to reach its goals. A brand book should be more than just a marketing department tool. It should be the guiding internal document...

What if your business had a well-defined brand? If you take two businesses with the same business model, pricing, and location, one which had a well-defined brand, while the other did whatever felt right. Nine times out of 10 you would see the business that practiced good branding is the one that would succeed. Don't you want that kind of opportunity for your business? In Finding Brand: A Step by Step Guide to Intentionally Creating Your Brand, Global Brand Guru, Tisha Oehmen, teaches you, step by step, how to intentionally craft your brand and use it as a foundation for your business...