Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Stralsund University of Applied Sciences, course: Market Research, language: English, abstract: The present analysis was originally meant to give a general overview about the services offered, the target group and overall consumer satisfaction of all fitness clubs in Stralsund. Due to a lack of willingness to cooperate, the paper only concentrates on the fitness club Dynamic in Stralsund. It was opened in 1995 and its offers include inter...

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Stralsund University of Applied Sciences, language: English, abstract: Leadership is not a "one size fits all" thing. Often, leaders must adapt their style to fit a situation or a specific group. Therefore, it is useful to gain a thorough understanding of the cutting-edge leadership styles. Cutting edge leadership styles are advancements of other leadership style to meet the requirements of a business which becomes more and more speeded up. Four different styles will be...