Social media has forever transformed the recruiting process for college football. For coaches, it's an efficient way to connect, recruit, and collect information about players. For the players, it's a powerful and revolutionary tool to promote themselves by providing information that may not otherwise be available to coaches. Through the use of three popular web-based resources: YouTube, Twitter, and Facebook, a student-athlete can build a multi-media platform to effectively showcase their strengths, abilities, and interests. This presents an overall public image that will promote positive...