Higher education in the UK is in crisis. The idea of the public university is under assault, and both the future of the sector and its relationship to society are being gambled. Higher education is increasingly unaffordable, its historic institutions are becoming untenable, and their purpose is resolutely instrumental. What and who have led us to this crisis? What are the alternatives? To whom do we look for leadership in revealing those alternatives?
This book critically analyses intellectual leadership in the university, exploring ongoing efforts from around the world to create...
Higher education in the UK is in crisis. The idea of the public university is under assault, and both the future of the sector and its relationship...
Marketing has never been so important because business has never been so competitive.
Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns.
Brilliant outcomes:
- Understand the ideas, actions, campaigns that make a real difference.
- Get a complete marketing skill-set to seduce and inspire.
- Be a master of...
Marketing has never been so important because business has never been so competitive.
