The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: A balanced view on customer relations A unique model for customer segmentation Practical guidelines to improve collaboration between financial and commercial departments A seven step roadmap to realize customer...

For every company, profitability is critical to growth and survival. In most organizations, profit is presented as a consolidated figure. However, a company's profit is actually the sum of all profits and losses that are made from individual customers. As such, a consolidated profit figure does not tell anything about which customers contribute positively to the bottom line and which customers generate a loss. As a result, scarce resources are not allocated optimally.
Customer Profit Hacking is a one-of-a-kind book. It is the result of many years of practical experience and combines...