Identity: Beyond Tradition and McWorld Neoliberalism refashions the frameworks of discussion of who we are. In the Introduction, co-editors Brian Michael Goss and Christopher Chavez's grand tour re-works previous concepts of identity in prelude to the volume's global reach. The first section examines the intersection of identity and mass media; to wit, non-ascriptive ideological interpolation in a right-wing British broadsheet (Goss), the rise of beur cinema as an organically European movement (Arne Saeys), and linguistic construction of foreigners in a Thai novel (Sompatu Vungthong). The...