When Lewis Presnall's The Search for Serenity and How to Achieve It was originally published in 1959, there was no publication party or PR campaign. There were no advertisements and of course no postings on Facebook or Twittter. And yet the book--which was originally published by an AA chapter--has sold tens of thousands of copies; its only publicity has been through friends or relatives telling other friends or relatives that they have to read it too. Over the years the book has transcended the AA/self-help book genre to become a touchstone for many thousands of readers from a...