Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: none, course: Management, language: English, abstract: This paper will talk about the prospects of CRM in Retail Industry. The paper will highlight the need and evolution of CRM. A look towards as how at most industries are showing that each of them in turn is doing their utmost to gain customer focus. It will reveal how retailers experience a vast difference when they treat their customers as a partner. The importance of CRM in retail lies in their...