What is The Business Cohesion Model? It is a concept based on the basic premise that no individual is perfect. Thus, all organisations are made up of imperfect people. The imperfections vary and have different effects on the performance of the business. The aim of The Business Cohesion Model is to minimise these organisational imperfections by aligning people and teams within the brand.
If you agree with the imperfection argument, then you have taken the first step in addressing what is necessary for an organisation to achieve optimum brand performance. Everybody, irrespective of their...