Clearly, a new era of Private Banking has arrived. Since many fundamental characteristics of the Private Banking landscape have changed dramatically, Switzerland needs to react quickly in order to defend its high reputation among the international providers. The fact that the clientele is unsatisfied with the core service, namely advisory, is in itself a disaster, and the trend of advisory quality becoming a key differentiator in Private Banking makes it even worse. The goal of this book is, however, not only to show the eminent importance of advisory quality, but to focus on how it can be...