The Egyptian revolution was a spark that enlightened the social media in a comprehensive manner among the nation, therefore online platforms are considered to be a marvelous opportunity to speed up the role of marketing in any start-up pharmacy. The objective of this research was to present a guideline for the Egyptian retail pharmacies on how to implement social media to grow in an online interactive market. Manifest anxieties for instance, concerns of information, safety over the social platforms, slow adaptation of technology by drug stores, inappropriate announcements generated by the...